A Job Objective is an introduction to your CV/Resume, it states  your employment goals. It gives the employers first impression about  you.
A job objective must have a personalized touch to it and should  sincerely express a person's ambition and at the same time merge it with  the company's goal so that the employer considers the applicant to be  an asset to the company. One must be specific and match it to the  position he is applying for, which increases his chance of being chosen.
1) WRITING YOUR JOB OBJECTIVE
Be Specific
Your Job Objective should to be specific enough to identify the  types of jobs you have the right skills and/or qualifications for. It  should also include the type of job(s) you would like to have. 
Your job objective will create the direction your entire resume needs to go in. Once you decide your job objective you will know what you need to include in the professional experience, qualification/skills, education, and training sections. You will tailor each of theses sections to match the qualifications needed for the job objective you listed.
Avoid Using Job Titles
Try to avoid using job titles as your job objective. Some job  titles are broad and can involve many different tasks. 
Try and be specific. 
For example, "To manage employees, communicate with clients, and  work in the web design field". 
These skills are specific, but could be appropriate for many  different jobs. The job objective should appeal to the employer’s needs,  not the applicant’s needs. With specific job objectives, job seekers  can show employers the skills they have to offer. These skills, or  objectives, may match a variety of jobs. In fact, you may even get a  call about a job that has more responsibility than you initially  intended. Keep this in mind when writing your job objective. Your job  objective can establish your professional identity.
Job titles such as "Secretary" or "Marketing Analyst" can involve very different activities in different organisations. The same job can often have different titles in different organisations and using such a title may very well limit your being considered for such jobs as "Office Manager" or "Marketing Assistant." It is best to use broad categories of jobs rather than specific titles, so that you can be considered for a wide variety of jobs related to the skills you have. For example, instead of "Secretary" you could say "Responsible Office Management or Clerical Position" if that is what you would really consider - and qualify for.
Appeal to Employers not yourself
Employers are looking for people that can meet their needs, so  write the job objective in a way that will appeal to the employer.
For example, 
"Assistant Management in bookkeeping where 12 years of  experience will add to the functionality of the department's operations."
Include your most important skills and Experience
Eg  "To secure a position where my ten years experience  as a sales representative will assist a sales team reach its sales  targets."
2) THINGS YOU SHOULD NOT DO
- Do not use adjectives, like: "To find a challenging and  responsible position where I can use my valuable skills…"
- Do not create a boring job objective. If you, or a friend, gets  bored reading it, then the employers that read it will be bored.
- Do not use job titles.
- Do not use colored paper or folded resume brochures.
- Do not show a lack of direction in your job objective(s).
- Do not use the same job objective for every job you apply for.  Job objectives should be modified and tailored to each employer or job  opening.
3) SAMPLE JOB OBJECTIVES:
For a managerial position in any job:
- "Seeking a senior-level management position in an executive  capacity where my communication and leadership skills can be utilised to  motivate and manage the team and thus improve the company’s performance  and help reach the targets"
For an entry-level position in any job:
- "Looking for a job where I can use my educational qualifications  and convert my theoretical knowledge into practical work through which I  hope to achieve professional growth and also be of help to the company  in reaching its goals"
Other samples
- "Seeking a challenging position in a warehouse environment where  my stock-picking skills can be put to good use."
- " Experienced administrative assistant with over three years of  supervisory experience, seeks position where knowledge and skills can be  applied."
- "To secure a management position in a high growth company with  considerable advancement opportunities. Ideally, in a business  development capacity with an emphasis on strategic planning."
- "I would like to obtain a job with long term prospects,  preferably in the building and construction industry."
- "To secure a position where my qualities of a fast learner and  the ability to take on new challenges can be used."
- "Experienced machinist/shop assistant in the clothing and textile  industry seeks a position where six years skills and knowledge can be  applied."
- "To secure a position where my ten years experience as a sales  representative will assist a sales team reach its sales targets."
- "To secure a position where my existing skills in the areas of  administration and customer service can be utilised by a progressive and  innovative company."
- "To secure a position where my ability to communicate and liaise  effectively with a diverse client group in a friendly and diplomatic  manner can be put to good use."
- "To use computer science training in software development for  designing and implementing operating systems.
- "A public-relations position which will maximise opportunities to  develop and implement programs, to organise people and events, and to
communicate positive ideas and images. Effective in public speaking  and in managing a publicity/promotional campaign."
- "A position as a General Sales Representative with a  pharmaceutical house which will use chemistry background and ability to  work on a
self-directed basis in managing a marketing territory."
- "A position in data analysis where skills in mathematics,  computer programming and deductive reasoning will contribute to new  systems
development."
- "Responsible position in investment research and analysis.  Interests and skills include securities analysis, financial planning,  and portfolio management. Long range goal: to become a Certified  Financial Planner."
 
 
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