FIRST:
¨ The first step is to adopt a Definite Purpose as an objective to be attained by
the alliance, choosing individual members whose education, experience and
influence are such as to make them of the greatest value in achieving that
purpose............
¨ There isn't any use in forming a Master Mind Alliance just to have someone to
chat with. It will soon play out if you don't have a strong motive behind it, and
it's up to you to plant that motive in the minds of the group members.
¨ Your allies for this group should be chosen for their ability to help you get to
where you are going. Do not choose people simply because you know them
and like them. I have found out by experience that merely because you like a
person is no reason whatsoever to have him as a member of your economic
Master Mind Alliance. It is all right to have such a person in your social or
purely personal alliance, where his contribution may simply be this very
friendship you appreciate.
¨ You should make a careful analysis of your purpose and list the items you will
need for its attainment and then systematically go about supplying the links
with which to forge the chain. Each member of the alliance should make
some definite, distinctive, unique contribution to the over all picture.
¨ In making your selection of allies for this economic group, you may have to be
a little "cold blooded" at first. It is no easy job to select the right members.
You may have to choose and eliminate until you get the right ones. This is
costly in time and money. You should be guided in your choice by the things
you need which you do not already have. If it is money you need to finance
the deal, you must find a person who has the money to invest. No
matter what nice people you know who would like to work with you, if they
don't have any money they cannot really make the particular contribution to
the alliance you need. No-you must find a person with the money and
cultivate his willingness to cooperate, by showing him the opportunities to
make a profit from the investment.
¨ Of course, you don't take the first person who answers the major requirement,
unless he also possesses the other necessary attributes. The qualifications
of membership in a Master Mind Alliance are very exacting. Consider each
candidate for membership in the light of his ability, his personality, and his
willingness to cooperate with you. I cannot overemphasize the necessity for
harmony, if it is going to be a successful organization.
SECOND:
¨ Determine what appropriate benefit each member may receive in return for
his cooperation in the alliance. At this point review the nine basic motives
which I termed the alphabet of success. Base your appeals for cooperation
on one or more of these motives. I can tell you ahead of time which motive
will have the greatest appeal and I'll bet you can guess it yourself.
¨ You're right! It's the desire for material wealth, or profit. If you make a profit,
be willing to divide it with those who help you. Be not only fair, but generous
with them, and the more generous you are with them, the more help you will
get from them. Remember the principle of going the extra mile. What a pity
that not all businessmen know about that! One of my purposes in life is to
see that they learn about it.
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